Far in the southeast of Italy, in the Apulian province of Taranto, lies the municipality of San Marzano di San Giuseppe, home of the Cantine San Marzano. Wine lovers from all over the world naturally know the cult wine of this region: the Primitivo di Manduria.
But in 1962 the Primitivo was still a long way from this cult status when 19 winegrowers fulfilled their dream and founded their own winery. From the very beginning, both the winery and its level of fame have grown year by year.
At the beginning of the 1980s, Francesco Cavallo was appointed chairman of the board, and he still manages the fortunes of the winery with great ingenuity to this day. In the meantime, the formerly 19 winegrowers have become several hundred.
With the introduction of bottling in the mid-1990s, the "commodity" became a branded product with recognition value, whose flagship today is undoubtedly the Sessantanni Primitivo di Manduria, which is now even counted among the new "classics".
Source:
Cantine San Marzano
